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Life after Google Reader’s Death

Jul 3 • Mobile, Technology • 3058 Views • No Comments on Life after Google Reader’s Death • By Tom Morang

A major part of my morning consists of me pillaging through hundreds (on Monday’s it can be thousands) of articles from a wide range of websites. My own digital newspaper consists of topics ranging from Content Marketing and SEO to Cooking and the latest XKCD What If? issue. My RSS reader is my constant companion, continuing to keep me informed as the day progresses, ensuring that I have consistent access to a wealth of information that I choose.

Like many, my first and favorite reader was Google Reader. A simple interface, easy to use organization of feeds, and a widely accepted click to subscribe button found on most blogs and sites made Google Reader a popular choice for your news consumption. So where did it all go wrong? Let’s dive in and see where we were and where we are going:

What happened?

Launched in 2005, Google Reader is ancient compared to the typical lifespan of web sites and services. As the years drilled on, usage began to fall off, more than likely in part to the rising usage of smartphones. Many other reader solutions began to pop up, some even pulling your data from Google, with a focus on usability and display on mobile devices. Google Reader never really got that new mobile look and feel, and many people migrated to other services.

With low usage and high up keep, Google put down its old reader on July 1st, 2013. Rest in Peace, Google Reader. Read Google’s Blog post about it here.

Life After Death

For those of us who still use RSS readers, we have a few choices to make. Ironically, so many people were bothered by Google’s choice to shut down reader, it became big news. Services like Digg, Feedly, Flipboard and more began to fight over the now homeless Google Reader users as well as all the new users curious to see what all of the fuss was about.

Not leaving us completely in the dark, Google allowed us one last chance to export all of our data and a list of great services.

What Now?


Today, I use Feedly. The interface is clean, they imported my Google Reader settings (folders and all) and it works great on my smartphone. Check it out here.



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Tom Morang

Internet Marketing Manager at The Service Coach
Internet marketing manager by day, podcast producer by night. I am a life long learner of digital technology and internet marketing strategies. I have a passion for craft beers and expanding my knowledge set.

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