Well, here we go again. Hummingbird has arrived.
This morning, Google announced yet another overhaul to its search algorithm, the foundation formula behind the behemoth search engine. This new algorithm, Google claims, is better suited to the longer, more complex queries received from an increasingly search engine savvy user base.
Deemed Hummingbird, the new algorithm has apparently already been in action for around a month, affecting approximately 90% of searches worldwide. This new overhaul is Google striving to keep up with the lightning fast changes that define how we use the internet. The current problem is this: as search terms become more and more complex, Google’s traditional keyword-based systems become inadequate due to the need to match concepts and meanings in addition to words.
The new changes were announced at Google’s 15th birthday event held in the Menlo Park, California garage where it was originally launched.
Watch the Coach blog in the coming days for more in depth information on what Hummingbird means for you and your business.
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