Now that you’ve got a Google+ profile set up for your business, you can get started using it to build your brand and attract new customers. But just how do you go about doing this? Here are a few tips and tricks on how Google+ can help develop your business:
- Add endorsements to your AdWords campaigns: With the social annotations feature you get your business recommended across the web. When included in desktop and mobile search ads, they can raise your CTR by an average of 5-10%!
- Add the ‘+1’ to your website: Let’s face it—people are more likely to trust recommendations from someone they know. So why not make it as easier for users to recommend your business to a friend by adding the +1 button to your website. The +1 is a pretty powerful little button—it can convert your current site traffic to Google+ followers, increase brand awareness and best of all, it’s 100% free.
- ‘Hangout’ with your customers: Reach out and communicate with customers and co-workers alike with Google Hangouts. With this feature you can set up live, high quality video calls. A hangout session is a great way to connect with customers online—display your expertise in your field, share information about an upcoming deal or offering or just simply goof off in front of the camera to give your followers a good laugh.
- Track your posts with Google Ripples: The content that you share strengthens your brand, attracts new users and keeps old followers coming back for more. Google+ Ripples is a cutting edge data visualization program that lets you see who’s sharing and resharing your posts most often. This is a great way to identify your most loyal customers or followers. Once you know who they are, you could potentially open up a whole new customer base by marketing directly to the communities that they frequent.
- Segment and target your market with Google+ Circles: This feature has limitless marketing potential. It allows you to focus your marketing efforts on Google+ users who are relevant to your business, using demographics to define a potential customer. Information like location, interests and what communities they frequent can help you decide if they are a potential customer and should be ‘circled in.’
As you can see, Google+ comes equipped with a whole toolbox of ways to strengthen and develop your brand through the power of social media. Even though it isn’t spoken of in the reverential tones afforded to sites like Facebook and Twitter, when 72 of the world’s 100 biggest brands have a ‘Plus page,’ you know the folks over at Google must have done something right, at least from a marketing standpoint.
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