Your company’s online presence is an extension of the company itself, and your Facebook page is no exception. If you don’t have a hand in managing your company’s Facebook page,, then you don’t control that aspect of your business and that is a problem. Even if you have a service that manages and monitors your account for you, there are some routine tasks you should complete in order to know that your company’s online presence is as robust as your brick and mortar. Here are five things you should be doing to get the most out your Facebook profile:
1) Update Profile Information: A good check up on the health of your Facebook page is to routinely browse through all of your profile information. You want this information to be as accurate, rich and current as possible: when your business changes, so must your Facebook page. Got a new truck or some new techs? Update your ‘about u’s to indicate the size of your company. Have 24 hour service? Make sure your hours of operation reflect that accurately.
2) Add Photos: Provide your Facebook page with fresh photos frequently. Shots of your techs, trucks, and support staff are more important than you might think, adding a human connection with your customers. Shots of recent jobs you’ve completed (with permission of course) can make all the difference to a customer who doesn’t know what to expect. Provide as many relevant and high quality photos as you can.
Tip: You don’t have to add every picture you have today! Add them over time to keep a steady flow of content.
3) Read Through Comments: Do you know what people are saying online about you? Good, bad, or indifferent, you should know what people are saying on your Facebook page. Take each comment as an opportunity to improve your business, whether it be from a negative comment (a place to improve) or a story about great service, make sure you understand what caused that comment to occur and react appropriately.
4) Look at the Data: Facebook provides every page owner with a rich set of data detailing how people use your page. It is important to understand these reports and make adjustments to your strategy (Service Inbound can help!). For example, lets say you’re company shares 2-3 posts a day, and you have high impressions (lots of people are seeing the post) but low engagement (they aren’t doing anything with it). you may choose to add some call to actions into your post, for example, sending people to your website for a new deal.
5) Incoming Traffic: Knowing how people get to your Facebook page is incredibly important. Do you even direct customers to there? If so, how? Consider what new tactics you can employ to draw new traffic to your Facebook page. Including a link to your page on your website is the most basic way of doing this.
Need to some help getting on top of your Facebook page? Give Service Inbound a call today and we can help you wrap your mind around the big picture of your online presence, and how Facebook fits in. Here at Service Inbound, we understand that wrapping your head around all of this can be challenge when you have so many other things to monitor. We can help. Give us a call today 978-241-7326 to review your current Facebook presence.
GET THE LATEST SALES AND MARKETING NEWS. REQUEST YOUR FREE COPY OF THE HUDDLE NEWSLETTER
Latest posts by Tom Morang (see all)
- Keep it simple stupid: SEO - February 3, 2014
- Content is King: It’s about people, not Google - January 9, 2014
- How to Leverage your Social Media Profiles in the Real World - January 8, 2014