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Changes to Ad Words Quality Score

Jul 30 • Advertising, Content Marketing, Website • 2385 Views • No Comments on Changes to Ad Words Quality Score • By Tom Morang

Google recently altered the way Quality Score is reported for each ad. For those of you who aren’t familiar with Quality Score, it is basically Google’s way of rating your ads. The score takes into consideration several factors including the ad’s written copy, landing page, and its relevancy to the subject matter. This score is important–it ends up affecting the placement of your ads and how much you ultimately pay for the ad served.

Previously, you got one Quality Score that took into consideration all aspects of your ad. From here on out, you’ll be served with three different scores: expected clickthrough rate, ad relevance, and landing page experience. Not everything will change, though. The rating will still be a number from 0-10 and there will be no difference in the way it is calculated.

Another difference is the way in which the data is displayed. Currently, this information is displayed in a vague “poor, average, good” format, which gives you little insight into what factor is keeping your score down. This new way of displaying the data shows which of the three major elements of your ad could be improved to get you closer the coveted perfect 10 rating.

Need help raising the Quality Score of your ads? Call Service Inbound at 978-241-7326 today and we’ll help take you from Quality Score 0 to AdWords Hero!

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Tom Morang

Internet Marketing Manager at The Service Coach
Internet marketing manager by day, podcast producer by night. I am a life long learner of digital technology and internet marketing strategies. I have a passion for craft beers and expanding my knowledge set.

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